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The BIG Show consistently provides an engaging forum for our customers to see new products first-hand and learn detailed product information directly from suppliers and manufacturer representatives. You don't want to miss out on these exciting branding opportunities.
Interested In Doing More?
The perfect way to invest in your branding furture and a great way to communicate with customers all year through. The more you invest, the more opportunity to reach the customer. Click below for more information.
Booth registration and materials deadline - January 12, 2024
Identify your goals & we'll help you achieve them
Sponsorships at the BIG Show are the perfect way to showcase your brand, new product, and to educate customers on all you have to offer.
Reasons Dealers Attend
2024 Booth Fees
$5,400
First 10 x 10 Booth
$5,000
Each Additional 10 x 10
** If you require a 30 x 80 booth with a trailer, please contact your category manager for pricing.
2024 Sponsorship Opportunities
Contract, Sponsorship Sign Up and Materials Deadline is January 12, 2024
| 2024 BIG Show Sponsorships | # Available | Rates | |
|---|---|---|---|
| Title Sponsorship | 1 | $110,000 | |
| Closing Reception | 1 | $75,000 | |
| Keynote | 1 | $50,000 | |
| Lunch | 1 | $40,000 | |
| Show Bag | 1 | $25,000 | |
| Lanyard | 1 | $20,000 | |
| New Products Area/Reception | 2 | $18,000 | |
| Electronic Ordering | 1 | $15,000 | |
| Staff Shirt | 2 | $15,000 | |
| Door Prize | 1 | $10,000 | |
| Registration Area | 1 | $10,000 | |
| Overland Area | 1 | $10,000 | |
| BIG Show Mobile App | 1 | $9,000 | |
| NEW | Mobile Charging Table, Exhibit Hall | 4 | $7,500 |
| Post Show Email Blast | 5 | $3,500 | |
| Pre-Show Email Blast | 5 | $3,000 | |
| NEW | Digital Signage - Rotunda LED Screen | Multiple | $3,000 |
| NEW | Digital Signage - Escalator LED Screens | Multiple | $3,000 |
| NEW | Digital Signage - Bridge LED Screen | Multiple | $3,000 |
| NEW | Digital Signage - Front Desk | Multiple | $2,000 |
| Souvenir T-Shirt | 10 | $2,000 | |
| NEW | Mezzanine Arch Banner | 6 | $1,500 |
| NEW | Escalator Landing Cling | 6 | $1,500 |
| Overlanding Vehicle | 10 | $2,500 | |
| BIG Show Website | 15 | $1,000 | |
| Show Vehicles | Limited | $750 | |
| Aisle Clings | 15 | $750 | |
| Overlanding Product | 25 | $1,000 | |
| New Product Showcase | Multiple | $195 |
Interested in a particular sponsorship or want to create your own experience?
Work with your Category Manager today!
Title Sponsor
$110,000 (1)
Stand out from the crowd! This unique opportunity provides you with exponential brand exposure and opportunities that align your brand with the most successful SELLING show in the automotive aftermarket.
- Company branding on all applicable BIG Show advertising materials
- Contact your Category Manager for details.
Closing Reception
$75,000 (1)
- Branding throughout the entire reception including overall décor, table accents, lighting and signage
- An opportunity to address the audience & event attendees
- An opportunity for supplier provided give-aways
- Branding on all promotional materials for the reception
Keynote Speaker
$50,000 (1)
- Sponsor's branding will be included in all BIG Show communications referencing the speaker
- Recognition from the podium during speaker introduction
- Advertising to direct attendees to your booth
Lunch
$40,000 (1)
- Branding on schedules, serving stations and tables.
- Multiple product display opportunities
- Vehicle display opportunity
- Premier booth placement on show floor
- Push notification via show app to announce lunch
Lanyard
$20,000 (1)
Your logo will be exposed to thousands of people over the duration of the event.
*Logo size, quantity, and color restrictions may apply
New Products Area Reception
$18,000 (2)
Emphasize your commitment to innovation by sponsoring the New Products & Display (NP&D) Showcase Reception and enjoy the benefit of extra exposure for your brands in the designated area.
- Branding on all signage used to denote the New Product area
- Unlimited FREE new product placement in the Showcase area
- Premier booth placement near the New Product area
- Branding on all area promotional materials
- Branding and signage as reception sponsors
Electronic Ordering
$15,000 (1)
- Company logo prominently featured on the splash screen of the ordering site ONLY, signage, and promotional materials
- Company branded mobile charger (or similar item) for attendees (limit 500)
- Booth placement near the Electronic Ordering area
Staff Shirts
$15,000 (2)
Have your company logo displayed prominently to attendees as the Keystone team interacts with them, especially when they are writing orders. A perfect reminder to attendees to place orders for YOUR brand. Our team wear these shirts frequently throughout the entire year, so your company will receive additional exposure through Keystone.
*Logo size, quantity, and color restrictions may apply
These are the best reasons to join us.
Network. Showcase. Educate. BIG Show is the place to do it all!

More great opportunities to increase your brand recognition.
Contact your Category Manager for more information.
Door Prize
$10,000 (1)
Your logo will be prominently displayed as prize sponsor. Your brand will be center stage while attendees check for their winnings!
Registration Area
$10,000 (1)
Your brand/logo will appear on the following items:
- Registration counters and signage recognizing you as a Keystone partner
- Show pen branding
- Logo featured on Souvenir T-Shirt
Overland Area
$10,000 (1)
- Company branding on all applicable BIG Show advertising materials (including, but not limited to schedule, press releases, area floor clings)
- Prominent signage included in the Overlanding area showcasing sponsorship
- One company logo projected in the exhibit hall for the duration of the event (Events discretion on how logo is displayed)
- Refreshment station strategically located near Overlanding area with signage denoting sponsor
BIG Show Mobile App
$9,000 (1)
Here’s a great opportunity to customize your brand on the show mobile app:
- One (1) rotating banner ad
- Extended profile listing
- Two (2) push notifications to draw attendees to your booth
Post-Show Email
$3,500 (5)
A great way to give your brand continued exposure by sending a "Thank You" messaging that all attendees receive after the show.
- Company logo on the BIG Show email sent to every attendee that attended BIG Show
Pre-Show Digital Announcement
$3,000 (5)
Every attendee will receive an email with your company logo(s) prominently displayed. A special message will also be incorporated into the email promoting your brand.
Includes: Email to registered BIG Show attendees promoting your brands and sponsorship
Overland Showcase
- Vehicle - $2,500 (10)
- Product - $1,000 (25)
Be apart of the industry's most adventurous segment! Display a vehicle and/or a product that fits this exciting lifestyle trend!
** Pricing dependent upon suppliers exhibiting participation.
Souvenir T-Shirt
$2,000 (10)
Make them think about you even after they get home! Put your logo on a t-shirt that will be handed out in the pack & ship area
One (1) logo printed on KAO designed promotional T-Shirt
BIG Show Website
$1,000 (5)
Your logo will be prominently displayed as a key sponsor on our website.
Show Vehicles
$750 (Limited)
- Add a message about your specials or a 'Come by our booth' message
- Includes one (1) push notification to participating attendees
Aisle Clings
$750 (15)
- Placement of company logo on Aisle Floor Cling directing attendees to your booth
- Cling placed in/near your aisle
New Product Display & Showcase
$195 Per Entry
- All products will be prominently displayed in display cases, upon table tops, and in free-standing form
- Submissions can include hot new products, new/updated vehicle applications, product redesigns and enhancements, or featured items that set you apart from the rest
We are always on the look out for new opportunities to show case your brand. Here are a few new sponsorships for you to take advantage of!
Exhibitor Listing Upgrades
Upgrade what attendees can access directly from the mobile app!
Here are new ways to provide more information about your brand and promote your product through the mobile app!
Link will be sent from Personify/KAO Events to update your exhibitor listing for the floor map and the mobile app. Link is sent to marketing contact from booth registration.
| Basic | Good | Better | Best | ||
|---|---|---|---|---|---|
| Included with contract | $500 | $1,000 | $1,500 | ||
| Company Description | Short description on who you are | 500 Characters | 1,000 Characters | 1,500 Characters | 2,000 Characters |
| Product Category | Attendees find your company based on product category | 0 | 5 | 10 | Unlimited |
| Product Image | Detailed product description with image(s) | 0 | 5 | 10 | 15 |
| PDF / Collateral Links | Downloadble pdf content on product & services | 0 | 5 | 10 | 15 |
| Video Content | Links to product videos | 0 | 0 | 1 | 2 |